Hey, what’s up! My name is Joe Carabase. Thank YOU for landing on this page. I started my first business, m.e.l.t. Fitness in 2010 from nothing and I’ll never forget the feeling of having nobody interested in reading your content, going to your website, or signing up for your services so I do not take your attention and trust lightly.
I grew up being bullied both physically and emotionally… and to be honest, I preferred the physical because my natural response was to fight back so at least I felt like I was doing something… but the constant name-calling “Joey you’re stupid…” “Joe, you’re such a retard..” that was the worst because I had no idea what to do with it other than to believe it.
Thankfully, I had athletics, which led me to weight training the summer heading into my freshman year. For the first time in my life, I felt comfortable around strangers, especially older kids. Fast forward to my freshman year of college at UMASS Amherst where my roommate Eddie and I were looking for jobs. He mentioned in passing that his friend from home got certified online as a personal trainer, which I had no idea was even an option…the fitness and social media landscape was much different in 2005!
Within the week, I was certified and got my first job in fitness as a trainer on campus, and never looked back. Since then, I’ve built 5 boutique gyms, trained all over the world, worked with the biggest names in fitness from Beachbody to Men’s Health, and most importantly, helped transform 1000s of people’s lives.